Every franc invested,
traced to the client signed.
Google Ads run end to end — strategy, creative, landing pages, measurement. The ad budget goes straight into your own account: no hidden markup, no disguised commission.
CHF 649 setup · from CHF 1,000 / month
What you get
Structured campaigns, not improvised ones
Awareness, lead generation, retargeting. Every campaign has a defined objective and a budget of its own.
One landing page per campaign
The ad's promise and the page's promise match. That is what separates an expensive click from a real lead.
Conversion tracking configured
Every call and every form is traced. You know which campaign, which ad and which keyword produced the client.
A one-page monthly report
Leads, CPC, cost per lead, conversion rate, ROI. Readable in two minutes, with no jargon and no decorative charts.
Exclusivity in your market
One partner per sector and per area. Putting two clients in a bidding war over the same budget would make no sense.
The accounts are yours
Google Ads and Analytics are created in your name. Account history is an asset — it stays with you.
Beige Dental Studio, Montreux.
Five months of Google Ads.
An independent dental practice up against established groups, a brand-new ad account and a tight budget. Every call over 30 seconds and every form counts as an enquiry.
Today
3
new enquiries
- Incoming callnow
Google ad · 30 s+
- Form received4 min
Website · Google search
- Incoming call8 min
Google ad · 30 s+
Real figures from 6 May to 4 October 2026, published with the practice's consent. Ad budget paid directly to Google, excluding agency fees. An enquiry is a call or a form, not a confirmed appointment. The phone feed illustrates the tracking.
How we work
The exact sequence, in order. No grey area on who does what.
- 01
Audit and strategy
Week 1Before a single franc is spent, we look at what already exists: what you sell, at what price, to whom, and what competitors are doing in the paid results.
- Analysis of your offer and your margin — which sets the acceptable cost per lead
- Review of the competitive landscape on the target queries
- Audiences and message defined per segment
- A numeric target set before launch, not observed after the fact
- 02
Account setup
Weeks 1–2Ad accounts created or taken over. Where they already exist we keep the history rather than starting from scratch — it has real value to the algorithm.
- Google Ads account created or taken over, in your name
- Account structure: campaigns, ad groups, audiences
- Conversion tracking configured: calls, forms, bookings
- Measurement verified before any budget is opened
- 03
Landing pages and creative
Week 2A campaign pointing at the home page wastes its budget. Each campaign gets a dedicated page whose message continues the ad's.
- One landing page per campaign, message aligned, a single call to action
- Ad copywriting: several variants ready for A/B testing
- Visuals adapted to each placement
- 04
Launch
Weeks 2–3Budgets open gradually. The first weeks exist to gather real conversion data, not to post a flattering volume.
- Start on a contained budget, scaling into the segments that convert
- Close watch on the first days: triggered queries, cost per click, lead quality
- First results expected within 2 to 4 weeks
- 05
Optimisation
Every weekThis is where acquisition cost is won or lost. A campaign left on autopilot drifts: CPC climbs, lead quality falls.
- Bid and audience adjustments
- Negative keywords: cutting the queries that cost without converting
- Quality Score and CPC monitoring
- Continuous A/B testing — copy and visuals in rotation
- Landing pages updated as the campaigns evolve
- 06
Steering
Monthly and quarterlyYou see the numbers and you decide what comes next. The report is not there to justify an invoice; it is there to set next month's budget.
- A 15-minute monthly numbers review
- A 60-minute quarterly strategy session
- One-page monthly report: leads, CPC, cost per lead, conversion rate, ROI
What you pay, and to whom
649CHF
The work that only happens once: campaign structure, conversion tracking, the first landing page.
Paid to Martins Systems
from 1,000CHF
Weekly optimisation, A/B tests, landing page updates, monthly report. The exact figure depends on how many campaigns are running.
Paid to Martins Systems
from 500CHF
Enough to start and to gather the first conversion data. The higher the budget, the faster cost per lead settles.
Paid straight to Google, on an account in your name — it never passes through us
Launch pricing. Six-month minimum term, 30 days' notice to end it. Above CHF 2,000 of monthly ad budget, a 15% fee applies to the excess portion only.
What the retainer covers
- Weekly optimisation: bids, negative keywords, audiences
- Quality Score and cost-per-click monitoring
- Continuous A/B testing of ads
- Budget shifts based on live performance
- Landing page updates
- 15-minute monthly numbers review plus a 60-minute quarterly strategy session
- One-page monthly report
- Google Ads managed to suit your needs
Frequently asked questions
Let's see whether your numbers hold up.
We look at your margin, your average order value and your market before talking budget. If paid acquisition would not be profitable for you, we would rather say so straight away.
Written response within 24h. No commitment.